The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

This technology enables game developers and publishers to scale user acquisition through interactive ad formats, delivering ...

IAB Tech Lab's Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double boxes, ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads' Dynamic Traffic Engine, a new framework designed to help demand-side ...

Google blocked 8.3 billion ads in 2025 but suspended fewer advertisers.

Comcast's FreeWheel has introduced an AI powered Context Engine for premium video ad targeting, aimed at improving how ads ...

Empower Oversight says Google, Meta, and X delayed or declined ads promoting its film about the Hunter Biden investigation..

When Paramount Skydance makes its upfront pitch to advertisers in Los Angeles on Thursday evening, CEO David Ellison's ...

WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers ...

The U.S. House passed the ALERT Act mandating cockpit alert technology after a 2025 deadly midair crash killed 65, addressing ...

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...