you can watch the 2026 World Cup in Boston
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Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.
Considering the Super Bowl is just one day and that the World Cup spans longer than a month, the viewership data favors the latter. In the 2026 tournament, the viewership is predicted to surpass 5 billion people across the world, making that an average of 128.2 million per day across 39 days.
Before the first match of the World Cup, there will once again be an opening ceremony featuring many artists. Shakira is giving a behind-the-scenes look at rehearsals. But it won't be the only show of its kind at the tournament.
FIFA's major expansion of the World Cup has not drawn universal praise, but it is a significant boost for Fox Corp. and NBCUniversal-owned Telemundo.
The good news for U.S. brands is that U.S. World Cup viewers lead all nations when it comes to daily media consumption - averaging 5.8 hours of TV and online video, 3.5 hours of audio, and 2.8 hours of gaming.
Flutter CEO Peter Jackson explains to Yahoo Finance Executive Editor Brian Sozzi why the World Cup surpasses the Super Bowl in global viewership and outlines how the company is scaling its infrastructure to handle an expected 100,
Fox is the U.S. television broadcaster of the World Cup, with Fox One as the official streaming service.
Football fever is running high in India despite the country not participating in the tournament, with 59% of Indians planning to watch the FIFA World Cup 2026, according to an Ipsos survey. Indian fans are also among the strongest supporters of defending champions Argentina,
From tickets to the trophy, presidents to prize money and everything in between, this is your one-stop shop for everything you need to know
Major League Soccer has averaged 7.9 million live match viewers per week across streaming and linear platforms through the first three months of the 2026 season, an increase of 62% year-over-year.
"Over the next six weeks, there will be unforgettable goals, shocking upsets, controversial officiating decisions, viral moments, and storylines that dominate conversations around the globe. Some of those memories will fade.
