With thousands of YouTube creators relying on the platform for income, many are turning to strategists as essential advisors on how to keep videos viral. Sports YouTube creator Jesser credits ...

The offer sounds generous. According to Bloomberg, YouTube is reportedly dangling millions of dollars at top creators — through direct show financing or cuts of brand campaign revenue — to keep their ...

Creators who experiment with live streaming are seeing returns. Kim Larson, the managing director and head of the Creator and ...

YouTube is rolling out GIF replies, voice-powered TV comments, personalized moderation, paid members-only communities, and new ways for fans to support their favorite creators.