Mbappe looks unimpressed, shares shrugs and shakes of the head with a collection of other Nike-sponsored players including Bruno Fernandes, Vinicius Jr and Jamal Musiala, who complains about how long the shoot is taking, identifying the director as the problem.

Brazil faces Morocco for their opening game in the 2026 World Cup. Here's how to buy Vinícius Jr.'s Nike Home Jersey.

Kim Kardashian (left) in the Nike advert, along with Channing Tatum playing Erling Haaland (right) Nike With the eyes of the entire globe on the tournament, the World Cup is a landmark occasion for brands as much as the teams involved. Over previous ...

Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest names in soccer and entertainment. In addition to current

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

The Chelsea star was one of several surprise omissions from England’s World Cup squad.

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup dominance.

Rip the Script is Nike's new World Cup ad campaign, highlighted by a star-studded 6-minute film. It's designed to introduce the universe of Nike football -- the game, the players, the culture, and, of course, Nike shoes and apparel.