Marketing technology vendors love to preach the value of sending consumers personalized offers on the device they're using at just the right moment. Though we're only emerging from the developmental ...

Scott Brinker did the heavy lifting. The rest of us jumped on the bandwagon and began to weigh in. Brinker's yearly marketing technology supergraphic hit the streets in January. It featured 100 ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share by ...

Ann Handley joins the mesh conference June 11-12, 2024 in Calgary to talk about content creation in the world of AI and its impact on marketing Ann Handley joins the mesh conference June 11-12, 2024 ...

Wondering why your AI strategy isn't making a marketing impact? This study found that even the best are having trouble ...

Nowadays, marketing discussions often veer towards the digital realm almost immediately. While digital marketing is undoubtedly important, overlooking the impact that offline marketing can have on ...